Our company story begins with two friends in The Netherlands. One is outside a lot, eats healthy, but doesn’t exercise. The other is a sports fanatic, has a desk job and regularly goes out with colleagues. They both feel healthy, but of course it can always be better. The friends discover they both use the same standard dietary supplements yet their lifestyles are vastly different. Because of this, the friends develop a unique nutritional test and then start a company that specialises in supplements tailored to different individual eating and lifestyle habits.